NON was founded by Aaron Trotman, a serial entrepreneur, with the goal of shaping the future of beverages. Crafted in Melbourne, Australia, these drinks are the result of collaboration between food scientists, chefs, and beverage professionals—blending minimalism with bold, expressive flavors.

NON drinks are perfect for pairing with meals or enjoying during an apéro hour. For the best experience, serve the beverage in a wine glass and consume it within 5–7 days of opening.