NON was founded by Aaron Trotman, a serial entrepreneur, with the goal of shaping the future of beverages. The drinks are crafted by a team of food scientists, chefs, and beverage professionals, combining minimalism with bold flavors.

NON drinks are perfect for pairing with meals or enjoying during an apéro hour. For the best experience, serve the beverage in a wine glass and consume it within 5–7 days of opening.